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Weston Cook
Weston Cook

Can You Buy Ruby Chocolate ((EXCLUSIVE))

Ruby chocolate was invented by Swiss chocolate manufacturer Barry Callebaut and they revealed the product to the world in 2017. Within a few months, pink KITKAT bars made with ruby cocoa beans had hit the shelves in Japan.

can you buy ruby chocolate

Ruby chocolate is made from the same ingredients as milk chocolate: cocoa butter, cocoa mass, milk powder, sugar (as well as emulsifier, soy lecithin, citric acid, and vanilla flavoring). Ostensibly, the amount of cocoa can vary, but for now, the only ruby chocolate chips (or callets if you want to get fancy about it) they sell contain 47% cocoa.

According to their website, Belgian chocolatier Barry Callebaut first discovered the potential for ruby chocolate over 10 years ago. He noticed that certain beans could produce a vivid pink chocolate with natural berry flavours. He finally revealed the product itself in 2017 at a trade show in Shanghai and it immediately caught the attention of the world.

It seems Callebaut waited until the market was saturated with love for unicorn milkshakes, rainbow bagels and other multi-coloured foodstuffs. With 45% of UK consumers naming chocolate as their most indulgent treat, and 16% looking for a new experience, ruby chocolate is bang on-trend.

So, how do they get the striking pink colour? The chocolate makers treat the barely-fermented beans with acid and use petroleum ether to remove fatty acids and preserve that unique colour. So, rather than being a unique new bean, ruby chocolate seems to be all about the processing choices.

Our white chocolate is decadently smooth, rich and creamy. In fact, our vegetarian-friendly white chocolate uses 37% cocoa butter as opposed to ruby chocolate with 29%. The difference is that ruby chocolate has a bright, berry flavour with sour notes and a clean finish.

Prized as much for its colour as its flavour, ruby chocolate definitely makes its presence known. Fans of Nigella will remember when she created a Chocolate Feast for Masterchef Australia featuring a spectacular ruby chocolate cheesecake.

Callebaut claims that his new type of chocolate has an affinity for a wide range of flavours from caviar and cauliflower to camembert, caramel and wasabi. But you can also use ruby chocolate in more conventional ways to create blondies, cookies, cakes, ganache, truffles and other bakes where you would traditionally use dark, milk or white chocolate.

Like all chocolate, the pink variety is derived from cocoa beans that are packed with flavanols. These phytonutrients have a variety of benefits, including lowering blood pressure, improving blood flow and fighting cellular damage.

The higher the flavanols the bigger the benefits. This makes dark chocolate the best choice if you want to enjoy the antioxidant qualities of premium chocolate for yourself. Try our 100% Dark Chocolate Drops to maximise the effect on cardiovascular health.

Ruby chocolate first made headlines in January 2018 when Nestlé announced it was releasing a limited-edition ruby chocolate Kit Kat flavor exclusively in Japan and South Korea. After quickly selling out, the company then launched the Kit Kat Chocolatory Sublime Ruby flavor in the United Kingdom in April 2019. While this particular pink-tinted candy has yet to reach the U.S., other brands have followed suit and released their own ruby chocolate treats.

For a limited time, Haagen-Dazs is bringing ruby chocolate straight to your freezer. This new frozen treat combines crispy ruby cacao crackle with layers of pistachio and sweet cream ice cream. Grab a pint while you can!

America is officially obsessed with the long-running U.K. series The Great British Baking Show. If you're a fan of the Netflix streaming show, you probably noticed one of the bakers, Priya O'Shea, used a new type of chocolate in Season 10, Episode 2 (Biscuit Week). O'Shea's dipped her Barfi Biscuit Bars in a pretty pale pink chocolate called ruby chocolate. (She's also still using it in her personal bakes.) Surprisingly, neither Paul nor Prue (GBBS iconic judges) had ever heard of or tasted ruby chocolate. And that's likely because it's so new.

What's being called the "fourth chocolate" (behind dark, milk, and white), ruby chocolate is a newly-discovered confection chocolate-eaters can't wait to get their hands on. Here's everything you need to know about what it is, why it's so special, and how to get your hands on it.

It sounds special, but The New York Times reports that genetically-speaking, the ruby beans are nothing new. "They come from the same species of cacao plant that begets the chocolate we already know," the Times notes. A Callebaut representative told the Times that the beans that earn ruby status have a particular mix of compounds, but wouldn't explain any further.

Instead, ruby chocolate is actually just regular cocoa beans that have a "particular mix of compounds," which likely refers to high levels of pigmented polyphenols referred to in the chocolate's 2009 patent. Additionally, the patent notes Callebaut's unique processing technique also lends to the pink color.

If you're a fan of berries and chocolate, you'll likely love Ruby Chocolate. Barry Callebaut describes the flavor as "neither bitter, milky, or sweet. It's rather a tension of fresh berry fruitiness and luscious smoothness." Other flavor notes include sour, yogurt, tart, and tangy.

"Ruby chocolate is quite sweet and tastes like raspberry-flavored white chocolate with some milk chocolate added," says Isabel Maples, MEd, RDN, registered dietitian nutritionist and spokesperson for the Academy of Nutrition and Dietetics.

While ruby chocolate contains the necessary ingredients to match the FDA's definition of chocolate, it doesn't meet the right percentages. It has too much unsweetened chocolate to be white chocolate and not enough unsweetened chocolate to be milk chocolate. As for dark chocolate? "From a visual and flavor perspective, this is definitely not dark chocolate, so we [need a] fourth definition," Bergan says.

"Since ruby chocolate is supposedly from cocoa beans, like true chocolates, it may contain flavanols, a type of phytonutrient. Phytonutrients are natural compounds that offer a health benefit," says Maples.

Ruby chocolate is slowly entering the U.S. market. Trader Joe's recently sold it for a limited time (and it's still available on Amazon). Plus, KitKat Ruby, which is currently available in Japan, South Korea, and the United Kingdom, may soon be sold in the United States.

Callebaut claims that ruby chocolate is natural and that the pink colour is not the result of added colouring or berry flavouring. Instead, they say that the color is naturally found in certain cocoa beans from Brazil, Ecuador and the Ivory Coast.

Finding out how ruby chocolate is actually made is pretty difficult as Callebaut is very secretive about the recipe to protect it from competitors. However, there are other ways to find out how ruby chocolate is made.

It seems, therefore, that to create ruby chocolate Callebaut prematurely stops the fermentation and drying stage in order to treat the unfermented cocoa beans with an acid for 24 hours or more in order to form a vibrant red colour. Mix these beans with white cocoa butter and alas: ruby chocolate is created!

On a scale from most to least amount of cacao content, ruby chocolate has more cocoa mass than white chocolate. According to Callebaut, ruby chocolate contains 47.3% cocoa solids. Most good quality white chocolate has a cacao content of between 30% to 40%.

Another difference between ruby chocolate and white chocolate is that ruby chocolate contains both cocoa butter and cocoa mass. White chocolate only contains the cocoa butter component of the cocoa bean.

Ruby chocolate unlocks dazzling taste experiences due to its unique fresh berry taste. The 4th chocolate next to dark, milk and white it offers innovation ideas for the next generation of your confectionery, bakery, ice creams and desserts!

Cocoa beans grow in a purple pod and when unprocessed they have a purple tint. The purple colour is usually lost after fermenting so a change in this process could retain the purple colour that becomes pink once mixed into the final ruby chocolate. A patent from the makers of ruby chocolate indicates less processing is involved.

Eating with your eyes is relevant to ruby chocolate as people (in my limited research) often say it tastes like berries and fruit. However if you taste it without looking the flavour is described as more of a tangy and sour.

The ruby kit kat is widely available in Tesco stores across the UK and has had a very mixed reception. Maybe the makers of ruby chocolate have struggled to get much attention for the alleged 4th chocolate as a high-quality premium ingredient so did a deal with Nestle to avoid stocks going to waste.

Citric acid added to things adds a berry flavor or sour notes depending on how much and hardly tastes like citric fruit, ruby chocolate is specifically marketed as berry flavor and being slightly sour

I agree with Bastian. It tastes like berry flavored white chocolate. A friend brought an XOXO Ruby Chocolate bar over last night to try after dinner. It was a big let down. Though, I did get a nutty note in it as well.

We should also say that cocoa powder is the only true chocolate, even though no one considers it to be chocolate, only that it is a chocolate flavoured drink or a cheaper flavouring for baking than adding melted chocolate.

Is a new type bean? No, but no rational person argues milk or white chocolate is a scam because they only require new processing methods and preferential selection of previously known bean types, not new breeds of bean.

Ruby Chocolate is a perfect combination of sweet and sour, with a wonderful berry-like undertone, giving it a unique taste which is extremely different from the existing milk, dark and white chocolate varieties. Ruby Chocolate was only recently released in Australia. Shop our Ruby Chocolate range!

Our ruby chocolate range includes the beautiful Belgian Ruby Chocolate with Freeze Dried Berry and Cherry Sprinkles, which is so pretty, and ready to be eaten. With its delicate decorations, this pink bar will be the star of any event. 041b061a72


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